Tag Archives: ebooks

March 12, 2013

Guest blogger – Lindy Cameron

Filed under: Murderati blogs,Writing — Tags: , , — PD Martin @ 3:55 pm

Today I’d like to welcome fellow Aussie author Lindy Cameron to my blog. I met Lindy through the fantastic Victorian chapter of Sisters in Crime. A great woman who’s moved from author to author/publisher I thought it would be interesting to hear her story. Why did she start her own publishing company?  Over to Lindy…

The Segue, by Lindy Cameron 

There are many things in the life of this author that try my patience. And the fact that I can actually do that, to myself, is somewhat ridiculous.

I am the Queen of Procrastination. And I say that like I am the only author who can say that, which is also ridiculous, because all writers mainline Avoidance like it’s a drug.

In fact, if you don’t find everything else to do but write, then you’re not really a writer.

Got a book deadline? Time to try out a new laksa recipe. Hmm, might have to wait until the zucchinis finish growing. Write another chapter while the stock is doing its thing – done. Oh look – the dog wants to go out; come back in; go out; eat the kitty litter. Finish chapter 10. Clean up the shredded six-pack of toilet paper. Start Chapter 11. Do a load of washing. Rewrite Chapter 11. Research just how that particular bullet will react with that metal after it’s gone through Bad Guy No 4.  Oh look – that Facebook meme about how to write is hilarious. No I really, really don’t want to change my power company, young man. Just because I answered the front door because, yes, I am AT home doesn’t mean I’m not working AT home. I’m a writer – damn it!

It is totally beyond me how I’ve managed to write five crime novels and co-write two true crime books, plus blah-blah-blah, in the last decade or so. And that always seems like a lot, until I realise I know some authors – like actually know them – who write one or two (egad!) crime novels a year.

And then I remember my biggest, weirdest and – as many people (including my partner and me) have suggested – craziest avoidance technique of all.

I started a publishing company.

I did this (in 2010) for a number of reasons. Mostly because I realised I had all the necessary skills to do something so utterly wackadoo – and in the middle of what everyone else was calling the GFC (whatever the hell that was).

I did it because I discovered there were two or 20 authors out there – apart from me – who were a little dissatisfied (understatement much?) with the Way of Big Publishers.

I also did it because I was lucky enough to snaffle some of those very same authors. Yes, I talked them into my fold, enticed them into my web, convinced them I wasn’t a complete loon, and welcomed them into my Clan.

I managed this, in some cases, because I wanted to publish certain books – by those established authors, I mean – that their existing Big Publisher didn’t want to touch because they might confuse the author’s existing readership.

[Ooh, can’t possibly ruin our crime writer’s rep by letting them go all paranormal, or write a historical novel, or something with a pirate in it!]

As an Independent Publisher, I also set about finding new Australian crime and thriller writers; publishing the back lists of existing thriller writers; republishing out-of-print crime and historical fiction; mentoring debut authors; and seeking out sf, f, duf, h, c, tc, and all the other fabulous letters that go with being a ‘capital G’ Genre publisher.

Crime and thrillers are my first love – they are what I write, after all; when I do write, I mean; you know, when I’m not publishing; really, you need to go out again? Get off the cat! What?…

But in the third year of my little company, Clan Destine Press, I’ve also discovered I needed to add r, rr & e (romance, rural romance & erotica) to the list. 


Because I can!

And there are also ‘trends’ which, as a publisher, one needs to be aware of.

One of the joys of being an Independent Publisher in the 21st Century is that we are not confined to paper.

Most of our books are paperbacks; but they are also eBooks.

And this year, more and more of our books will be eBooks first – to test the waters, to launch new careers, to get more voices out there sooner, to bring the world more fantasy, spec fic, science fiction, erotic adventures, historical fiction, and best of all: more crime and thrillers and thrilling crime and…

Now Chapter 12, where was I?

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June 22, 2012

Where’s the sweet spot?

Filed under: ebooks — Tags: , — PD Martin @ 4:24 am

One ebook tip is to experiment with pricing and that’s what I’m doing at the moment. There seems to be a few common price points for self-published ebooks, namely:

  • Free (ahhh!!!)
  • $0.99
  • $2.99
  • $3.99
  • $5.99

A friend recently forwarded me a great graph that was presented by Smashwords founder Mark Coker. Admittedly, for most authors sales from Smashwords make up an incredibly small percentage compared to Amazon sales, but it’s still interesting to look at this data.


So it seems the sweet spots are hitting at $0.99, $2.99 and another small spike at $5.99. Interesting, huh?

I noticed from Brett Battle’s post that my pricing points seem to be in sync with his for the most part, with shorts at $0.99, my one novella at $2.99 and my full thriller novel at $3.99. But, when I released my Pippa Dee books (YA and much shorter than my thriller novel at 50,000 words) I priced them at $2.99. I thought this seemed fair. Reasonable. Attractive but without de-valuing my work.

However, these books simply haven’t been moving. Was it the new name? Establishing a new brand? Possibly. Or the genre? While they’re books I believe most adults would read and enjoy (and they have), they have teen protagonists and so that ‘officially’ makes them targeted to the middle grade and YA market. Maybe not a good market for ebooks? So as part of my experimentation I’ve lowered the price to $0.99. I should say, this move to the $0.99 was partly because of the above graph, and partly because I have a friend who’s doing well in the ebook business and has priced ALL her books at $0.99. She felt that low price point was a key part of her strategy to build her brand and name. I only reduced the prices a few days ago so it’s too early to tell if this strategy will work or not. But it means I have been thinking of ebook pricing a lot recently and wanted to post about it here, too. Here are the two for $0.99, by the way.

TheWanderer-FINAL-small The Wanderer on Amazon


Grounded Spirits on Amazon

So, what do you like to pay for your ebooks? Maybe the graph above reflects your buying patterns too.  Note: I actually asked what people like to pay for ebooks on Facebook and, incredibly, got answers around the $5-10 mark. Then again, I posted during Aussie daytime and so I think all the respondents were Aussies—who are used to paying a fortune for books!

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